MOM Studio and Insubordination have once again joined forces for the benefit of JC Perreault, an exceptional client who embraced the fertile imagination of Simon Beaudry and Catherine Martellini.

Under the direction of Director Karim Zariffa and Photographer & Cinematographer Martin Laporte, MOM Studio pulled off a true feat: producing an ambitious campaign in just three weeks, with two intense days of filming and stills photography.

The result? Three striking television spots, nine lifestyle videos, and fifteen captivating still images.