Van Houtte

Van Houtte faced two challenges: making its name memorable and enhancing the perceived quality of its coffee.
The idea was to create a parallel between Van Houtte and other “Van” names that are already famous and established experts in their respective fields.

The campaign unfolded across a wide range of media, with pieces ranging from print to the website, including films of various durations and formats for social media and television.

Once the name was well memorized, the continuation of the campaign brought to life a saga where Van Houtte’s master roaster excels in areas beyond coffee. You could witness the master roaster’s feats in formats such as 6-second vertical 9/16 for phones, squares for Instagram, 15 seconds 16/9 for YouTube, and 30 seconds for television.