When redesigning their website, W Investment turned to Carl Lessard for a series of portraits. These photos reveal the energy and authenticity of the dedicated entrepreneurs supported by the Montreal-based investment fund. In 2021, private equity fund W Investissements needed a facelift. MOM STUDIO assembled a complete team to create their new logo, graphic identity and website. To enhance the image of the management team, MOM produced a gallery of portraits by Carl Lessard. The photos accompany their biographies to do justice to their charisma and atypical profiles.