JB is a director with a background in graphic design and art direction. Regardless of the medium, JB applies his refined sense of minimalism and beauty to get to the heart of his subject. Listening and reflection play a significant role in his creative process. His work is deeply rooted in his search for the essential, aiming to explore intangible universal truths that connect us through his art. He has collaborated with artists such as Charlotte Cardin, Lubalin, Sarahmée, Skiifall, Aba & Preach, and has undertaken advertising work for brands such as Adidas, Puma, lululemon, Canon, Cirque du Soleil, RUDSAK, La Rue Inspire, CN, and Tourisme QC, to name a few.
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