Justin Bisson Beck used artificial intelligence to create an advertising image to launch the new online shopping application of the Ontario-based grocer Food Basics. By utilizing AI, Justin swiftly generated a variety of fruits, phones, and computers, thus eliminating studio and art direction costs while delivering a multitude of proposals. The power of this new tool allowed the client to envision a range of visuals throughout the year at a lower cost, all while maintaining a professional image quality. AI, therefore, served to do more with less, which can be called a winning recipe!
Whether we like it or not, AI is now a part of our reality, so we might as well make use of it.
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